Don’t you love when meetings collapse into finger pointing and frustration?
One of the common mistakes you can make during the planning process is to assume sales leadership is on board with your plan.
And if that alignment never happened, looking back at the end of the quarter can be painful.
Sales & Marketing alignment is essential—and it can pay dividends:
“Companies with aligned sales and marketing generated 208% more revenue from marketing.” – HubSpot
With Q4 planning in full swing, let’s dig into some tips on how to align and work toward a common goal.