Webinars are still a big part of the marketing mix, and they’re not going anywhere.
When someone takes 30 minutes out of their day to hear what you have to say, that’s a pretty strong signal of interest in your topic.
And by now, most of us know how to create content that serves a higher purpose than simply promoting products and services. After all, when someone is truly interested in what you’re selling, they’ll find a demo on your website.
A webinar program (and every other kind of content) is about thought leadership, sharing insights, and providing access to expert knowledge that can help people do their job better.
So let’s talk about how to create a webinar program that does three important things…