I’m not one of those people who set out to build a software company. I don’t know how to code, I don’t have experience in venture capital, and I cringed during my McKinsey interviews because I definitely don’t feel the need to prove I’m the smartest person in the room.
In this post, I’ll go over how to create a marketing budget and track expenses throughout the year. Managing a budget requires discipline and easy access to the right information, so I’ve created this handy Marketing Budget Excel Template to make life easier. Basically I’ve spent hours creating formulas, formatting cells, and tinkering with design so you don’t have to! If you decide to use it, definitely let me know how it works for you and what you would change – spreadsheets are living documents and I like leveraging other people’s ideas to make them better.