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A must-read for demand gen leaders and B2B marketers 

Whether you're working on your annual or quarterly plan, this guide shares tips and tricks on setting the marketing vision, rallying your team behind themes and metrics, and forecasting your impact to revenue. It also includes a free lead to revenue Excel template to help you get started.

  • #marketingGOALS
    How to work back from revenue goals to set your lead and opp targets.
  • Stop. Start. Adjust.
    Work through a sample exercise to get clarity on what's working and what's not.
  • Budget and Planning
    Three guidelines to whiteboard right now, no matter where you are in the quarter.

 

Advertise Everywhere

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Have Full Control

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Brand Better

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Get Long Term ROI

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Mark Fraiser

Marketing Director at Company

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Susan Bone

Advertising Director at Agency

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James Cohen

Sales Manager at Brand

The Modern Marketer's Guide to 2017 Planning

How to Create a Solid Plan and Track the Right Metrics

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